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财富·· 18 天前AI 评分20

Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason

Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason

AI 导读

Celebrity-founded companies claimed half of the top 10 spots in a new ranking of beauty brands by creator marketing performance. But a string of shutdowns shows star power alone doesn't build a lasting business.

来源:财富 · fortune.com